WHITNEYNEXT
/
WHITNEYNEXT /
Rebecca Whitney
SOCIAL MEDIA MANAGER FOR CREATIVE PRODUCTION / KNOWN FOR KNOWING WHAT’S NEXT
@PRODUCION COMPANIES @BRAND @BOUTIQUE AGENCIES
► I do Social Media Management, Content Creation, Content Strategy, Culture/Trends, & Messaging
► I work closely with Leadership and Talent to generate a stylish and business savvy online presence
r@whitneynext.com Los Angeles PST
+1 310-892-3431
SELECT PROJECTS
KORDIAL MEDIA PINTEREST AGENCY
SCOPE: (1) Creative Strategy & Creative Direction for Paid Digital Ad Campaigns in E-Commerce Luxury Fashion and Home Decor Verticals (2) Overseeing the creative execution of both static and video content on the Pinterest platform, measuring and iterating to optimize for ROAS (3) Social Media Management (4) Copy Writing (4) Consumer Targeting & Analytics > Partnered with Founder
SCOPE: (1) Creative Campaign Concepting (2) Visual Research, Photo and Video references for eight EVEREVE Retail Campaigns, including; catalogues, social assets, in-store, out-of-home, and video (3) On-Set Social Photographer, capturing Behind-the-Scenes for Brand and Agency Instagram > Partnered with Founder/Creative Director
AD & Co. DIGITAL CONTENT MARION PARKE LUXURY COMFORT SHOES
SCOPE: (1) Conducted a Visual Competitor Landscape Audit, exploring the intersection of comfort and luxury, to help identify Creative Direction, Consumer Insights, and Social Media Content Territories (2) On-Set Social Media Photographer/Videographer Behind-the-Scenes for Brand and Agency > Partnered with Founder / Creative Director
J.CREW EMERGING BRANDS BRAND LAUNCH CAMPAIGN NEVEREVEN CONSIDERED PIECES FOR MODERN INDIVIDUALS
SCOPE: Led Visual Research for J. Crew’s Emerging Brands Department Creative Team (1) researching fashion influencers, attitudes, poses, styling, locations, and mood to inform campaign concepts (2) researching day-in-the-life images to establish lifestyle contexts and narratives for the digital NEVEREVEN brand launch > Partnered with VP / Executive Creative Director, Emerging Brands
J.CREW HOME BRAND & DESIGN
SCOPE : Led Visual Research, including in-house archives, for Creative and Product Design teams to help define brand DNA – Exploring East Coast aesthetics and lifestyles that both inform and emulate the J. Crew world for the development of the J.Crew Home Collection > Partnered with VP / Executive Creative Director, Emerging Brands
CREATIVE EXCHANGE AGENCY DIRECTOR’S TREATMENT DAVID LACHAPELLE DIESEL MAKE LOVE NOT WALLS FASHION FILM
SCOPE: (1) Led Visual Research, exploring themes of protest and play (2) Designed creative presentation to win the job > Partnered with Executive Producer and Director
Winner! Bronze Cannes Lion
SCOPE: (1) Conducted a cultural landscape audit, exploring how brands and which brands are positioned around Women’s Rights (2) Identified Female Icons that informed strategic platform and messaging recommendations for International Women’s Day on the first iteration of Barbie’s Role Models campaigns > Partnered with Insights Lead and Director of Content
MEDIA ARTS LAB APPLE “made in california” GLOBAL BRAND CAMPAIGN
SCOPE: Senior Photo Researcher focused on scouring the globe for images of Apple products in everyday contexts to inform 360 Creative Direction > Partnered with VP Art Production